Vice-President Communications and Marketing

Never has there been a better time to join this national leader.  In the position of Vice-President, Communications and Marketing reporting to the COO, you will play a leadership role in the strategic direction of communications and marketing activities. You will be responsible for the planning, development, integration, and implementation of a broad range of communications, media and public relations activities related to the strategic direction of the organization; and oversee marketing and the positioning of Indspire’s brand, mission and reputation, ensuring the maintenance of a consistent and positive perception in the minds of its stakeholders.   

The position responsibilities of the Vice-President, Communications and Marketing (C & M) include:

Key Duties

  • Provides leadership, direction and management to the C & M team ensuring the effective implementation of all aspects of Indspire’s communications and marketing activities including clear direction, training and ongoing management of staff;
  • Establishes departmental goals, timelines and deliverables in alignment with Indspire’s strategic plans;
  • Oversees Indspire’s brand, including strategy, delivery, standards and guidelines for internal and external marketing activities;
  • Provides leadership in the development, integration, and implementation of a strategic communications plan, in alignment with Indspire’s priorities;
  • As part of the Management Team, contributes to strategic planning and operational execution of the organization’s mission and mandate;
  • Provides strategic leadership and guidance to the CEO, COO,  and staff  in all communications and marketing matters
  • Develops and implements communications/media and public relations strategies, and oversees development of all print communications;
  • Directs the production of electronic and print publications and promotional materials, managing products such as the annual report, student/educator materials, program materials for events, etc.;
  • Oversees delivery of annual marketing plan, directing and/or monitoring all internal and external activities;
  • Provides advice and counsel to support activities in all other departments;
  • Enables increased institutional revenue generation by supporting sponsor engagement and activation through Indspire events;
  • Collaborates with Government Relations and Development to mobilize public engagement, awareness, and financial contributions from Canadians;
  • Applies up-to-date and forward-thinking knowledge to ensure communication methods include both traditional and new media, as appropriate;
  • Manages departmental budget and all contracts and contractors;
  • Acts as senior level media representative and ambassador for Indspire;.
  • Oversees the development, management, maintenance and continuous improvement/ updating of Indspire’s website and social media, consistent with and advancing the goals of the organization;
  • Increases Indspire’s brand awareness through marketing and communications that promote it as a charity of choice for Indigenous education and reconciliation;
  • Oversees the coordination of all advertising with creative agencies/media buyers in the distribution and placement of advertising, maintaining brand consistency;
  • Oversees Indspire’s outreach program, including identifying and recommending participation in externally-hosted events and developing Indspire-hosted events;
  • Delivers major events, including educator/student conferences and Awards events;
  • Oversees  translation and production of materials in French;
  • Directs the active cultivation and maintenance of strong media relationships with relevant print, broadcast, and new media outlets and vendors;
  • Directs external publicity providers, including photographers, advertising agencies etc. in the creation and delivery of communications;
  • Directs  writing and editing of news releases, announcements, and media alerts;
  • Ensures all stakeholders are kept aware of relevant issues and, where necessary, recommends and develops an appropriate approach and response;
  • Supports the Awards through media relations activities, obtaining pre- and post- event publicity coverage of the live event and broadcast;
  • Directs the production of materials to support the Indspire Awards,along with all communications and marketing support for the Awards and all other events held by Indspire.

Qualifications

  • University degree or equivalent in communications, marketing, media or related field
  • Progressive experience with minimum of 10-15 years related experience in a senior management role in-house
  • Significant senior management experience in a communications and marketing environment, directing and overseeing comprehensive strategic communications, marketing, media relations to advance an organization’s mission and goals
  • Solid experience in leading and managing staff, along with change management principles
  • Demonstrated ability to build effective internal and external relationships and act as a trusted colleague and respected manager
  • Demonstrated ability as a coach and facilitator, offering good judgment and creative problem solving
  • Demonstrated experience in preparing and delivering budgets
  • Knowledge of and experience in Indigenous communities strongly preferred
  • Demonstrated openness to learning and willingness to engage in cultural competency training
  • Knowledge of emergent communications methods, including the effective use of social media
  • Excellent written, visual and oral communication skills and demonstrated experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing collateral and other print publications
  • Demonstrated ability to think and act strategically – to build and deliver a strategic communications and marketing plan based on business objectives
  • Experience as a member of a senior management team, contributing to the strategic direction of the organization
  • Demonstrated capability to take initiative while working in an environment of ongoing change. Ability to take measured risks and drive innovative strategies and messaging
  • Previous experience providing communications and marketing direction for fundraising campaigns an asset
  • Ability to travel within Canada throughout the year
  • French a definite asset

How to Apply

This is a full-time position based in Toronto or at Six Nations of the Grand River.  The salary range is competitive with a good benefit package, including pension plan. We are an Indigenous led organization whose mandate is to promote opportunities for Indigenous people. We encourage applications from qualified Indigenous persons and all others interested in the position. Only those candidates selected for an interview will be contacted. To learn more about Indspire, visit indspire.ca

To apply, please forward your résumé, and cover letter to donnah1@bell.net or to inquire on a confidential basis, please call Donna Hall at 647-383-8792. All qualified candidates will be contacted directly.

No agency calls please.

Deadline for Applications: May 31, 2018